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Privacy Policy




At Covecrafter, we understand the importance of your privacy and strive to protect the information we collect about you in a manner that is consistent with all applicable privacy and data protection laws.


Your use of any services provided by Covecrafter | Mattresses ("Company", "we", "us" or "our") is governed by the terms of this privacy policy ("Policy" or "Privacy Policy"). Our services may include, but are not limited to, our website, any online interactions, contacting or communicating with any of our departments, visiting one of our stores to make a purchase, attending one of our community events or VIP events, making payments to us, from We or our agents receive products for delivery to your home or business, or for pickup at one of our locations (collectively, the “Services”). This Privacy Policy applies to your use of or interaction with any Services, regardless of how you access or interact with those Services, and provides you with information about how the Company collects, uses and shares information about you, including information provided by the Company in connection with the Services. Information related choices.


Please read this policy carefully to understand our policies and practices regarding your information and how we will process your information. If you do not agree with our policies and practices, your choice is not to use our Services. By accessing or using our Services, you agree to this Privacy Policy. In addition, by accessing or using this website ( or other online interactions (collectively, the “Online Services”), you agree to the Online Services’ Terms of Use. If you do not agree, please stop using the online services.




The Company collects three broad categories of information, as outlined below. These include 1) information that you provide to us; 2) information that we automatically collect from your use of the Online Services; or 3) information we collect from other sources. For example, the Company collects information when you utilize Online Services or post on the Online Service, visit a store, subscribe to notifications, participate in promotional activities, or communicate or transact through the Services. In addition, when you interact with Third-Party Services (defined below), you may be able to provide information to certain third-parties.


  1. Information About You that You Provide


The Company may collect information directly from you, which includes, but is not limited to: (1) personally identifiable information, which is information that identifies you and may include your first and last name, e-mail address, mobile and land line phone numbers, mailing and home addresses, IP Address, resume when applying for employment at the Company, Account username and password, date of birth, Individual Taxpayer Identification Number, Social Security Number, U.S. Driver’s License, URL, certain location information, full payment account number and other personal information necessary to fulfill and track your order(s), and other information associated with you including demographic information, such as your gender, age, zip code, interests, and recent or upcoming purchases ("Personal  Information"). We may also obtain additional Personal Information from you through User-Generated Content (defined below). For more information on User-Generated Content, please see Section 5 below.


Personal Information once "de-identified,” (meaning that through the removal or modification of the personally identifiable elements, or the extraction of non-personally identifiable elements that the information can no longer identify an individual) is considered non-personal information and may be used and shared without obligation to you, except as prohibited by applicable law. To the extent any non-personal information is combined by or on behalf of the Company with Personal Information, the Company will treat the combined data as Personal Information under this Privacy Policy.


When you make purchases or choose to apply for financing, you must submit Personal Information, including but not limited to, your name, your credit card number and billing information for credit card verification purposes or other credit information for financing purposes. This information allows our credit card processors or our financing Service Providers to process and fulfill your request. Generally, the Company does not have access to your full payment card number or financing information, and your sharing of such information is governed by our payment processor Service Provider’s applicable privacy policy and terms of use.  


  1. Information collected automatically


The Company may also automatically collect certain personal information about you when you access or use the Online Services ("Usage Information"). Usage Information may include, but is not limited to, payment method, promotional code, Internet service provider, device identifier, browser type, operating system, purchase history, saved items, information about your use of the Services (such as the items you browse on the Site) pages and products) website, actions taken on the website (including whether you add an item to a card or information in a form field you submit), and data about your network-connected hardware (such as a computer or mobile device).


Methods the Company may use to collect Usage Information include:


Log information: Log information is data about your use of online services, such as IP address, browser type, Internet service provider, referring/exit pages, operating system, date/time stamp and related data, and may be stored in log files .

Session Replay/Screen Capture/Mouse Movement: The Company uses software to capture mouse movements and screen information of users of our online services to enhance the customer shopping experience and improve our services.

Information Collected by Cookies and Other Tracking Technologies: Cookies, web beacons (also known as "tracking pixels"), embedded scripts, location-identifying technologies, device-identifying technologies, and other tracking technologies now and later developed ("Tracking Technologies") May be used to collect information about interactions with the Services or emails, including information about your browsing and purchasing behavior.

Cameras: We use cameras in and around our stores for operational purposes, such as measuring foot traffic patterns and visitor numbers. Cameras can also be used for fraud detection, theft prevention and security. The cameras do not collect biometric information about individuals, nor do they attempt to identify individuals captured by the cameras, except as required for fraud detection, theft prevention, or security purposes.

Specific tracking technologies that Company may use include:




A cookie is a small file placed on your computer's hard drive. You can refuse to accept certain cookies by activating the appropriate settings on your browser. If you use your browser's method of blocking or deleting cookies, some, but not all, types of cookies may be deleted and/or blocked, and therefore certain features and functionality of the Online Services may not function. Unless you have adjusted your browser setting to refuse cookies, our system will issue cookies when you direct your browser to our online services.


Web beacons ("tracking pixels")


Web beacons are small graphic images embedded in web pages and emails, also known as "Internet tags" or "clear gifs." Web beacons may be used, without limitation, to count the number of visitors to the Online Services, to monitor how users navigate the Online Services, and to count content views.


embedded script


An embedded script is a type of programming code designed to collect information about your interactions with an online service. It is temporarily downloaded to your computer from the Company's web servers or third parties that work with the Company and is only active while you are connected to the online service and is thereafter deleted or deactivated.


Location recognition technology


GPS (Global Positioning System) software, geo-filtering and other location-aware technologies may locate you (sometimes precisely) or make assumptions about your location in order to verify your location, deliver or restrict content based on your location, etc. . If you enable GPS or use other location-based features provided by the Online Services, your device location may be tracked. Our store finder feature may access and use information about your device location (such as based on IP address) or your account information to suggest suitable store locations. The content of our online services may be personalized based on various information we may have about you in an attempt to provide you with more location-relevant content. In addition, we may use your device location information (including proximity to tracking technologies present in the physical world with which you interact with the App, such as iBeacons and Wi-Fi and Bluetooth services in your physical location), such as to display nearby businesses and Offers, or enable or verify certain operations or service availability.


Device identification technology


The Company uses device identification technologies, including applying statistical probability to data sets and linking common unique identifiers to different device uses (e.g., Facebook ID), that attempt to identify or make assumptions about users and devices (e.g., The users of multiple devices are the same user or household) ("cross-device data").


Some information about your use of the Online Services and certain other services not provided by the Company may be collected using tracking technologies across time and services and used by the Company and third parties for purposes such as correlating the different devices you use and delivery. Advertisements and/or other content relevant to you.


  1. Information collected by the Company from other sources


The Company may also obtain information about you from other sources. This includes sources from agents, vendors, consultants and other service providers (collectively, "Service Providers") and third party sources, such as other websites, locations, platforms or services operated by third parties (collectively, "Third Party Services" )). Such information collected may include your browsing interests on third-party websites and applications, transaction data on other websites, online survey data, and your use of our Services (as described above). This information may be combined with personal information collected by the Company. Notwithstanding anything to the contrary, this Privacy Policy is not intended to limit Company’s use of such third-party sources or non-originating information, including Personal Information, from the Services unless such data is combined with Personal Information collected by or on behalf of Company. . The Company is not responsible for the accuracy of information provided by third parties or for the policies or practices of third parties.


  1. How we use the information we obtain.


The Company may use the information it collects about you, including Personal Information and information collected from other sources (collectively, “Company-Collected PI”), for any purpose consistent with this Privacy Policy or as otherwise stated at the time of collection, to the extent applicable Not prohibited by law, including but not limited to the following:


To allow you to participate in features we offer through the Services;

Show you our online services and their content;

Deliver the goods and services you purchased;

Process your registration, manage your account and/or upload your user-generated content (“UGC”). (For more information on how UGC is treated in the online service’s terms of use, click here.)

Conduct transactions with you, provide services or information you request, respond to your

Comments, questions and requests, provide you with content and/or advertising, and send you notifications;


Company marketing and other purposes;

Enhance and improve customers’ shopping experience;

To improve the Services and for any other internal business purposes;

Customize our content, advertising and offers;

To carry out our obligations and enforce our rights arising from any contracts entered into between us, including billing and collection.

To fulfill other purposes disclosed when you provide your personal information, or where we are permitted or required to do so by law;

Determine your location and send you location-related information; and

Prevent and address fraud, policy or terms violations, and threats of harm.


  1. Disclosure of your information


The Company may share non-personal information with third parties for any purpose. The Company may also share any information about you (including, but not limited to, PI collected by the Company) for any purpose consistent with this Privacy Policy or our statements at the time of collection and for other purposes not prohibited by applicable law, including, but not limited to:


For marketing purposes: Subject to your communication choices explained in Section 11 (if applicable), we may use your personal information to send you marketing communications. The Company will not share your Company-collected PI with third parties for their own direct marketing purposes, except in connection with a corporate transaction such as a merger or acquisition, without your consent (which may be via the next bullet point). Personal information collected through the VIP Alert SMS program is never shared with third parties for their own direct marketing purposes;


To a buyer or other successor: in connection with any proposed or actual merger, purchase, divestiture, reorganization, reorganization, dissolution or other sale or transfer of some or all of the Company's assets (whether as a going concern or a going concern) or during negotiations as a result of bankruptcy , liquidation or similar proceeding in which personal information or other information held by the Company is among the transferred assets.

To fulfill the purpose for which you provide it;


With your consent;

To comply with the law, law enforcement or other legal process, and respond to government requests;

Enforce Our Rights: If the Company believes that your conduct is inconsistent with the Company's Terms of Use, User Agreement, applicable terms or policies, or to protect the Company, the Services, or the Company's rights, property, life, health, safety and security, its users or any third party; and

Equal Employment Opportunity Commission: In addition, under laws and regulations enforced by the Equal Employment Opportunity Commission (“EEOC”), the Office of Federal Contract Compliance Programs (“OFCCP”), and similar state and local regulatory agencies, we may require you to provide information on Provide us with self-identifying information (such as veteran status, gender and race) when applying for a position with the Company. Providing such self-identifying information is voluntary, but if you do provide us with such information, we may submit that information to the EEOC, OFCCP, and similar state and local regulatory agencies or otherwise use or disclose the information For business-related purposes, including (but not limited to) responding to requests for information, complying with regulatory reporting requirements, and defending against employment-related complaints.


  1. Sweepstakes, Contests and Promotions.


The Company may offer sweepstakes, contests, and other promotions (collectively, "Promotions"), including promotions co-sponsored or offered by third parties, which may require the submission of certain personal information. If you choose to participate in a Promotion, you understand that your information, including personal information, may be disclosed to the Company, co-sponsors, service providers and other third parties, including for administrative purposes and as required by law (e.g., in the event of a winner on the list).


By participating, you agree to the official rules governing this Promotion, which may include agreeing to additional or different data practices contained in this Privacy Policy. Please read these rules carefully.


  1. Information you make public or disclose to others.


The Services may allow you to post or submit UGC ("User Generated Content"), including but not limited to written content, user profiles, photos, videos, audio or video recordings, computer graphics, pictures, data or other content, including personal information . If you choose to submit UGC to any public area of the Service, your UGC will be considered "public" and accessible to anyone, including Company. Notwithstanding anything to the contrary, unless we expressly agree, personal information contained in UGC is not subject to restrictions on use or sharing or other obligations of the Company under this Privacy Policy or otherwise, and may be used and used in any manner not prohibited by applicable law. situations, shared to the fullest extent possible by the Company and third parties. The Company encourages you to use caution when deciding what to disclose in such public areas. For more information on how UGC is treated under the Terms of Use, click here.


In addition, the Online Services may provide you with the option to send communications to friends or other contacts. If so, Company relies on you only sending to people who have previously received your permission. Your contact information and messages may be included in communications.

  1. Third-party content, third-party services, social features, advertising and analytics.


Online Services may include third-party services such as applications and plug-ins, websites, locations, platforms, applications or services. These third-party services may use their own cookies, web beacons and other tracking technologies to independently collect information about you and may request personal information from you. The information they collect may be associated with your Personal Information, or they may collect information, including Personal Information, about your online activities over time, across different websites and other online services. We do not control these third parties’ tracking technologies or how they are used. If you have any questions about advertising or other targeted content, you should contact the responsible provider directly.


Certain features on the Online Services allow you to initiate interactions ("Social Features") between the Online Services and certain third-party services (such as third-party social networks), such as "liking" or "sharing" Company content. If you use social features or post on third-party services, the information you post or provide access to may be publicly displayed on the online service or by the third-party service you use.


The Company may work with service providers and other third parties to serve advertisements through our online services and/or third-party services. Some of these ads may be tailored to your interests based on your browsing on the Online Services and elsewhere on the Internet, sometimes referred to as "targeted advertising," "interest-based advertising" and "online behavioral advertising" ("interest-based advertising"). Advertising"), which may include sending you advertisements on third-party services after you have left the Online Services (i.e., "retargeting").


Company may use Google Analytics or other service providers to provide analytics services. These analytics services may use cookies and other tracking technologies to help the Company analyze users of the Online Services and how they use the Online Services. Information generated by these services (such as your IP address and other usage information) may be transferred to and stored by these service providers on servers in the United States (or elsewhere), which may be used by these service providers. The information is used for purposes such as evaluating your use of the Online Services, compiling statistical reports on the Services' activity and providing other services relating to Online Services activity and other Internet usage.


Unless we combine information we receive from service providers or third-party services with PI collected by Company (in which case Company will treat the combined information as PI collected by Company for purposes of this Privacy Policy), Company From third parties, even in connection with the Online Services, are not subject to the restrictions on Company's collection of PI under this Privacy Policy. Such data remains subject to any restrictions, if any, imposed on the Company by third parties. Otherwise, the information collected, stored and shared by third parties remains subject to their privacy policies and practices, including whether they continue to share information with the Company, the types of information shared, and your choices regarding content visible to others on the Site. Third Party Services.


The Company is not responsible for, and makes no representations about, the policies or business practices of any third parties (including, but not limited to, analytics service providers and third-party services related to the Online Services), and encourages you to familiarize yourself with and consult their privacy policies and terms of use.


  1. Data Security and Monitoring.


The Company has implemented measures designed to protect Personal Information (excluding public UGC) from loss, theft, misuse and unauthorized access, disclosure, alteration and destruction. However, transmission over the Internet and online digital and physical storage are not completely secure, and the Company cannot guarantee the security of your information collected through the Service. Any transmission of personal information is at your own risk. We are not responsible for the circumvention of any privacy settings or security measures contained on the Site or other online services. We urge you to use caution when posting information in public areas of the Online Services. Information you share in user-generated comments may be viewed by any user of the Online Services.


To help protect you and others, Company and its service providers may (but do not undertake to) monitor use of the Services and may collect and use related information, including information collected by Company, for all purposes that are not prohibited or inconsistent with applicable law. PI this Privacy Policy, including without limitation identifying fraudulent activity and transactions; preventing abuse and investigating and/or seeking prosecution of any potential threats or misuse of the Service; ensuring compliance with the Terms of Use and this Privacy Policy; investigating violations of these agreements or Enforce these agreements; and otherwise protect the rights and property of the Company, third parties and other users. Monitoring may collect, record and analyze online or in-store activities or communications made through our Services. If you do not agree to these conditions, you must stop using the Services.


  1. Geographical restrictions


The Company is headquartered in the United States, and information collected by the Company and its service providers is governed by U.S. law. The Company does not target or market its Services outside the United States, and if you access the Services from outside the United States, please be aware that information collected through the Services may be transferred to, processed, stored, and used in the United States, and you do so at your own risk bear. The data protection laws in the United States may differ from the data protection laws in your country of residence. Therefore, by using the Services or providing any information, you consent to the transfer, processing, use, sharing and storage of your information (including Personal Information) in the United States as set forth in this Privacy Policy.


This website and online services are not intended for California residents. We do not provide our Services and Online Services to California residents. California residents will not be able to purchase or ship any products to California or otherwise enter into a business relationship with the Company.


  1. Children’s Privacy.


The Services are intended for a general adult audience and are not intended for children under the age of thirteen (13). The Company does not intend to collect personal information not permitted by COPPA (“Children’s Personal Information”) in a manner provided by the U.S. Children’s Privacy Protection Act (“COPPA”). If we learn that we have collected personal information from children in a manner not permitted by COPPA, we will delete such data to the extent required by COPPA.


  1. Access and Change Information.


The Company provides mechanisms that allow you to update some of the PI that the Company collects. You may correct your information by: 1) logging into the "My Account" section of Covecrafter and clicking "Edit" or 2) contacting our customer service, credit, finance or e-commerce group by phone or email A good faith effort will be made to make the required changes in its then-valid database as soon as possible.


  1. Select: Tracking and Communication Options.


  1. General online tracking technologies. You can set your browser to refuse all or some browser cookies or to alert you when a cookie is being sent. For information about disabling Flash cookies, visit the Adobe website at Please note that some portions of the Online Services may not work if you disable or delete these technologies, and your ability to limit browser-based tracking technologies when you revisit the Online Services depends on your browser settings and limitations.


Your browser settings may allow you to automatically transmit a "Do Not Track" signal to the online services you visit. Note, however, that there is no consensus among industry participants on what “Do Not Track” means in this context. Like many online services, the Company does not currently change the Company's practices when it receives a Do Not Track signal from a visitor's browser.


  1. Online Analytics and Advertising Tracking Technologies.


Google Analytics: You can opt-out of the use of Google Analytics cookies by visiting or downloading the Google Analytics opt-out browser add-on.

Company website uses Quantum Metric: Quantum Metric is a website analytics tool that provides session replays, heat maps, funnels, form analytics, feedback campaigns and similar features/functionality. Quantum Metric does not collect any information on uninstalled pages, nor does it track or collect information outside of your web browser. For more information, please see Quantum Metric’s Privacy Policy:

You may opt-out to stop receiving some interest-based advertising. Some advertisers and third parties may participate in the Digital Advertising Alliance's ("DAA") Online Behavioral Advertising Self-Regulatory Program. To learn more about how you can exercise certain choices regarding interest-based advertising, visit and for information about DAA opt-outs visit app. Some of these companies may also be members of the Network Advertising Initiative ("NAI"). To learn more about NAI and its members’ opt-out options, see

The Company supports the Advertising Industry’s 2009 Self-Regulatory Principles for Online Behavioral Advertising ( and expects advertising networks to contact the Company directly in their efforts to Interest-based advertising that you serve will also do so, but the Company cannot guarantee its compliance. The Company is not responsible for the availability of or compliance with any third-party opt-out options or programs or for the accuracy of their statements regarding their programs.

  1. Email or SMS Communications.


You may opt-out of receiving certain promotional email communications from Company at any time by clicking on the unsubscribe link following the instructions provided in the email, or change your communication preferences by logging into your account, if available. You may elect to receive text message promotional communications by following our instructions, and you may elect to receive certain types of autodialed and/or prerecorded promotional call reminders. We may also offer you the opportunity to receive text messages and phone calls with non-promotional information, such as information about furniture delivery times.


  1. Consumer Requests and Other Information for Connecticut Residents.


If you are a Connecticut resident, you may have certain rights regarding your information. For more information, please visit our Connecticut Consumer Policy, which can be found here.


  1. Other Communications.


For all other forms of opt-in/opt-out activity (including but not limited to receipt of physical mail),


Please call our customer service team.


  1. Changes to this Privacy Policy.


We reserve the right to change this Privacy Policy, effective upon posting of the revised Privacy Policy, and your use of our Services constitutes your consent to the Privacy Policy as posted at the time of use. If we make material changes to the way we handle personal information, we will notify you. The date the Privacy Policy was last revised appears at the top of the page. You are responsible for ensuring that we have an up-to-date, valid and deliverable email address for you and for regularly visiting our online services and this Privacy Policy to check for any changes. If any provision of this Privacy Policy is held by a competent court to be invalid or unenforceable, that provision shall be severed to the extent necessary so that the remaining provisions shall be valid and enforceable.


  1. Contact the company.


If you have any questions about this Privacy Policy, please contact the Company here or by calling


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